Conheça os 10 maiores influenciadores do mundo em 2025

Foto: Reprodução Com bilhões de seguidores, esses creators estão moldando o futuro da mídia e se consolidando na era digital. Por: Felipe Vannucci

10 - Khaby Lame

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9 - Druski

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8 - Mark Rober

[{"selector":"#anim-6257fdf6-0a19-4f5b-9a8f-e73abe54b81a","keyframes":{"transform":["rotate(-360deg) translate3d(-110.04016%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3968679b-7255-4e02-a119-12eaec62d938","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90eeac4d-e02e-4275-a86b-c10af419bea0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-cc8b0176-7424-49b1-b376-848a5e150cad","keyframes":{"transform":["translate3d(-114.791%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f41658a1-4054-447d-9c42-fa0833bf8f79","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1367cd9d-9629-47a3-919a-327ece6b8b73","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Mark Rober usa ciência para entreter e ensinar. Ex-NASA, ele virou estrela no YouTube com vídeos criativos e ainda vende kits educativos por assinatura com a CrunchLabs. Foto: Reprodução

7 - Matt Rife

[{"selector":"#anim-a5475707-5ef1-45ff-9a26-a44cf8abe9d1","keyframes":{"transform":["rotate(-360deg) translate3d(-110.64257%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-248af4f0-40e5-4e99-bf1c-03b7ada241a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-494731d1-343a-4877-b9aa-a91e59ffb437","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3097845d-93fb-48ba-ad7d-c1f34dc1a09f","keyframes":{"transform":["translate3d(-117.0418%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37180de6-e20d-49ed-bfcf-c33bad389765","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79284b38-2918-4f52-9c99-c8e433e85857","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Matt Rife fez sucesso com shows de stand-up viralizados nas redes. Com especiais na Netflix e turnês esgotadas, ele virou sensação mundial da comédia. Foto: Reprodução

6 - Charli D’Amelio

[{"selector":"#anim-12e72e19-872b-416b-8ff6-fd5537b2da69","keyframes":{"transform":["rotate(-360deg) translate3d(-109.63856%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7e626f2-6e4b-4e0d-9504-83068669e799","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-065da575-dcdc-492e-a428-bb0344f5180d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5605d960-01fb-47de-a295-381181fbf3af","keyframes":{"transform":["translate3d(-115.43409%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42985379-5495-4077-836f-b56a5836064a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef506174-4f93-4255-8ec9-00f06375f20b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Charli D’Amelio brilhou fora das redes ao estrear na Broadway em 2024. Mesmo nos palcos, ela continua como uma das maiores estrelas do TikTok, com parcerias poderosas. Foto: Reprodução

5 - Alex Cooper

[{"selector":"#anim-4e4b18c4-52af-4175-b9c1-f0998aa8b4af","keyframes":{"transform":["rotate(-360deg) translate3d(-109.63856%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4abbdd43-415e-490b-9313-3a5c2cc68561","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf33eddb-43b2-469f-bb45-c92da09a99e7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3ad19602-0fec-4811-aa3f-72b9a1c32438","keyframes":{"transform":["translate3d(-116.07717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59c5bc96-aae4-4590-90cd-a39f024cd10d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2b69a34-643b-4648-9ce6-0752a8111d8e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Alex Cooper se destacou como podcaster com "Call Her Daddy" e fechou contratos milionários com Spotify e Sirius XM. Em 2025, ela também lançou sua marca de bebidas e reality show. Foto: Reprodução

4 - Rhett & Link

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3 - Jake Paul

[{"selector":"#anim-261b0874-eb47-410e-bcc3-9bf312ef84c0","keyframes":{"transform":["rotate(-360deg) translate3d(-109.63856%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2d0b8b5-6a3e-4d20-bf66-add8b041d307","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-574891d4-0b6a-42b9-85df-2e35fe670371","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-76f7a4b7-4cae-4d5b-8f2e-414accbf78c5","keyframes":{"transform":["translate3d(-116.07717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-788f1ba4-5003-44ae-a544-8b93cb8f803b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c1dfa5c-4aef-42df-81d7-9ab8ee8f8769","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Jake Paul conquistou o público com lutas polêmicas e reality shows. Sua luta contra Mike Tyson transmitida pela Netflix marcou seu maior pico de audiência até agora. Foto: Reprodução

2 - Dhar Mann

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1 - MrBeast

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